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How to Become a Virtual Coach
Whether you are starting out as a coach or are an experienced coach looking to improve your skills, Eben Pagan’s Virtual Coach training program can help you succeed. His program is designed to help you learn how to develop coaching techniques, increase your income and build a coaching business. It is available to students online and will teach you everything you need to know to get started.
Eben Pagan, who lives in Santa Monica, California, created the Virtual Coach system. His training program consists of a three-month curriculum, which includes live sessions and videos. Each month includes a new theme. These sessions help individuals identify new opportunities, overcome fears and gain clarity. These sessions are customized to each individual’s situation. The sessions will also help you gain confidence.
The Virtual Coach training program also teaches students how to create online courses. Students will learn how to establish an online presence, create online tools and build an automated business. The training program consists of 25 laser coaching sessions that teach students how to improve their abilities.
The Virtual Coach program is a video course that teaches a step-by-step approach to start your own coaching business. The program is designed to help you discover your strengths and weaknesses and then use those strengths to become a better coach. It also teaches you how to use these skills to find new clients and improve your income. The program includes a bonus that allows you to create your own online course.
The program includes live classes, on-demand classes, and recordings of all sessions. The classes are taught by Eben and other experienced coaches. The classes are recorded in high quality so you can watch them on the go. They also have a 90-day money-back guarantee. This program will help you learn how to create a coaching business, as well as how to get clients.
Eben Pagan’s coaching skills and expertise are renowned. He has helped many people transform their lives. As a result, he has designed a variety of programs, including Make Cash as a Modern Day Guru, Virtual CEO and Accelerate. His training can help you feel confident in all situations. He can also teach you how to use his techniques to brand yourself and help your business grow.
The program can help you earn income, which is a great way to improve your lifestyle. Coaching is a career that pays well, and it is a great way to build self-confidence. You will also be able to serve more clients in less time and make an impact in your community.
“The Client Getting Script” is a book I have written that includes all of the most important “client-getting” scripts that I have learned, developed, and collected in my career.
Inside, your audience of coaches will learn exact words and specific tactics that they can use to get more clients.
Client Attraction Scripts
- Scripts that help you naturally start meaningful conversations with potential clients who need your help
- Follow-up scripts that reconnect with prospects at the perfect moment when they’re ready for change
- Professional responses that address the “are you selling something” question in a way that builds trust
- Invitation language that offers help without pressure, focusing on the client’s desired outcome
Core Coaching Session Scripts
- Three powerful questions that uncover what truly motivates your clients to take action
- Probing questions that reveal the hidden consequences of problems your clients face
- Clarifying questions that expand your client’s vision of what’s possible with your help
- Future-focused language that helps clients see their own next steps clearly
Client Qualification Scripts
- Simple qualification questions that measure a prospect’s genuine motivation level
- Natural language that determines if prospects are willing to invest in themselves
- Respectful inquiries that assess coachability before you invest your time and energy
- Straightforward financial conversations that filter for clients who can afford your services
Client Conversion Scripts
- The natural 10-word transition phrase that bridges from conversation to paid coaching
- Results-focused language that presents your coaching packages as the logical solution
- Client-centered offers that match your coaching directly to the outcomes they desire
- Clear next-step language that makes the buying decision feel natural and easy
Content Marketing Scripts
- Content introductions that immediately demonstrate your expertise and build credibility
- Strategic invitations woven throughout your content that lead prospects to your services
- Closing offers that feel helpful rather than pushy when concluding your free content
- Value-based language that positions your paid coaching as the accelerator to their success
Referral Scripts
- Client referral requests that help satisfied clients instantly think of others who need you
- Specific questions that make asking for referrals feel natural and comfortable
- Result-focused language that makes it easy for clients to explain your value to others
- Follow-up approaches that turn your current clients into your best marketing asset
- Exact words and phrases to confidently offer your coaching services and get clients to sign up (without sounding “salesy”)
- Powerful conversation scripts to turn casual chats into paying coaching clients
- “The Client Conversation” – What to say in your first session to enroll a new client
- The Video & Social Client Attractor Script to get leads reaching out to you for coaching
- Learn how to market yourself naturally—even if you’ve never sold anything before
- A powerful 10-word phrase that smoothly transitions from conversation to paid coaching commitment
- “Magic words” that turn prospects into high-paying clients—scripts tested and refined over 25 years of successful coaching
- The simple “I heard you + Their Need” formula that makes potential clients feel truly understood and ready to invest
- Transform awkward sales conversations into natural coaching dialogues that build trust and generate income
- 3 qualifying questions that instantly identify motivated clients who can afford your premium services
- Learn to use “implication questions” that uncover deeper motivations and make clients eager to invest high prices in coaching
- Learn why top coaches spend 90% of their time coaching and only 10% selling—and how this approach maximizes client acquisition
- Learn to talk about results instead of coaching—the key mindset shift that opens clients’ wallets and builds a six-figure practice
“37 Profitable Coaching Niches” is a comprehensive book I’ve created that reveals 37 of the most lucrative and in-demand coaching niches in today’s market.
Inside, your audience of coaches will find profitable niches they can target based on their unique skills and passions, along with specific client situations that drive people to seek coaching in each area.
I’ve spent years analyzing what separates successful coaches from those who struggle, and this book provides a clear roadmap to finding the perfect niche that connects your audience’s strengths to high-paying clients who need their help.
- Discover which coaching niches command the highest fees and why
- Learn the exact client situations that trigger people to seek coaching—giving you precise language to target your marketing
- Understand the three critical factors that make a coaching niche truly profitable (clear motivation, sustainable demand, and premium pricing potential)
- Find your perfect coaching specialty that aligns with your skills and passion while meeting strong market demand
- Gain insider knowledge about client psychology in each niche—what problems they’re facing and why they’ll pay to solve them
- Learn how top coaches position themselves to charge $200-$2,500+ per session in specialized niches
- Discover emerging coaching opportunities created by technological and workplace changes
- Understand how to identify the “activation points” that cause prospective clients to seek coaching
- Learn how to clearly articulate your value proposition based on your chosen niche’s specific client needs
- Access real-world examples of profitable coaching businesses across diverse specialties
The Coach Expo is a powerful one-day virtual summit I’ve created to give coaches access to learn directly from the top coaches in the world.
This all-day immersive experience brings together successful coaches with 7-figure businesses who will share their proven strategies for finding your niche, attracting high-paying clients, and delivering transformational results.
We have designed this event to be the ultimate resource for both new and established coaches looking to take their businesses to the next level in today’s competitive coaching landscape.
Coach Expo 2025 Guest Speakers
- Marci Shimoff – #1 NYT bestseller teaching coaches to create lasting happiness and success from within.
- Christian Mickelsen – 7-figure coach behind Free Sessions That Sell with proven client enrollment methods.
- Dr. Claire Zammit – Feminine Power founder empowering 1M+ women to lead from their highest potential.
- Danny Iny – 8-figure Mirasee CEO helping thought leaders monetize expertise through transformational programs.
- Christina Hills – Tech coach empowering non-techies to build websites and control their online business.
- Jon Schumacher – Webinar strategist generating millions through high-converting online events and sales funnels.
- Marisa Murgatroyd – Creator of Experience Product formula turning learning into addictive engagement and profit.
- Rob Goyette – Fast-revenue strategist behind Laser Coaching, landing clients with simplicity and speed.
- Dr. Claire Zammit – Feminine Power founder guiding coaches into visionary leadership.
- Peter Sage – TEDx speaker teaching how to transform adversity into purpose and business success.
- Fleet Maull, PhD – Mindfulness pioneer teaching Radical Responsibility and neuroscience-backed leadership.
- Todd Hartley – WireBuzz CEO accelerating revenue through cutting-edge video marketing.
- Kane Minkus – Coach and entrepreneur generating $500M+ across coaching and consulting ventures.
=> And if you know me (Eben) or Annie, you can feel free to say great stuff about us to your audience! ; )
- Learn directly from coaches with real 7-figure businesses
- Discover how successful coaches found their perfect niches and how you can do the same
- Learn client-attraction systems that bring consistent results without constant hustle
- Build your confidence as a coach by learning how top coaches overcame their own inner obstacles
- Develop your credibility so ideal clients respect and value you (before they even meet you)
- Create marketing systems that attract clients consistently without feeling “salesy” or inauthentic
- Understand how to price and position your services to command premium rates
- Learn how to scale beyond one-on-one coaching to build a business that supports your ideal lifestyle
- Get actionable strategies you can implement immediately to grow your coaching practice
Eben has also created a variety of other products, including his Digital Product Blueprint, which is a step-by-step guide on how to create and market your own online products. He also provides other support bonuses.
I have been collecting and creating these scripts over the past 25 years, and they are actually what I have personally used myself to get coaching clients. They work great for coaches who use them!
The program includes a certificate of completion. Students also have access to a members’ website that includes videos, audio, and other important resources. The program is designed for those who want to help others and improve their lives.


